Transvideo Studios and Picturelab are very active on social media these days. Here we post our latest projects, provide updates on what we are up to, and share our thoughts on what we like in the industry these days. We encourage you to visit the links below and follow, like, and connect with us via [...]
Monthly Archives: June 2010
Saturday, June 5th 2010
Why Overview Videos Matter
Our signup rate from paid ads just about doubled after we put the video on our home page. We made no other changes. – Andrew Erlichson, CEO, Phanfare. Though many more companies are finally starting to embrace it, the practice of creating short videos to introduce products and services is still nascent in Silicon Valley. [...]
Saturday, June 5th 2010
The Animation Process
Animation has become such an important part of our work that we spun-off a dedicated design and creative subsidiary named Picturelab. Though not every step happens exactly as described below, particularly given tight timelines, we wanted to describe the process we aim for on all our animation projects: 1. Introduction. Since this is typically the [...]