The integrated video experience
Once your video is completed, how will it be presented to your audience? Will it require three or more clicks before playing?. And when it finally does play, does it seem like a stuck-on after-thought?. Will your visitor take an unexpected trip to YouTube or another video streaming website?. Does the video ignore the design of your website?
If the answer to any of these is yes, then such a disruption can pull your viewer away from the brand experience you've worked so hard to develop... not unlike the feeling you get watching a great movie and being interrupted by a telemarketer from your local cable company :-).
In contrast, this Transvideo homepage demonstrates just a few simple examples of a more elegant merger of cinematic video into traditional web content. We call it Integrated Video. Hover around and play buttons appear. Click on them and see how it works. It's simply a more enjoyable online experience.
Integrated Video seamlessly launches high quality video from within page content, while maintaining consistent design, and providing easy access to existing SEO & links. And it still provides all the benefits of video, such as increased conversion while making more efficient use of website real estate. Once a visitor experiences this, they may be anticipating the discovery of more video content on your other web pages. Looking for that play button to appear. Will they find yours?