Interactive Data has been riding a wave of creative recognition with us for the past few months. Recently, the commercial campaign that we created for their eSignal product won a 2016 Pixie Award for Outstanding Motion Graphics & Animation. And now we’re proud to announce that this campaign has also won the 2016 Gold Communicator Award of Excellence in the Financial Services Commercial category.
eSignal is an online trading platform for use by professional day traders. We wanted to highlight the platform’s powerful tools that traders use to benefit their work and the financial interests of their clients.
These commercials manage to blend the need to make a highly specialized software feel warm and inviting to the general public without simplifying it’s professional strengths.